The Tourism White Rock Association is the official destination marketing organization for the City of White Rock. The organization is governed by a Board of Directors comprised of nine members that represent a cross section of tourism and community stakeholders.
Tourism White Rock is fully dedicated to:
- Promoting White Rock’s primary attributes as the beach, food and beverage, retail shopping, festivals and events.
- Attracting residents of the Lower Mainland, Western Washington State and from all over the world to visit White Rock for day trips, romantic getaways, small-group meetings or for a perfect vacation destination for the whole family.
- Raising awareness of White Rock as a destination and motivating decisions to visit White Rock among residents of the higher population areas of BC, Alberta, and western Washington State.
- Attracting leisure travel visitors and convention/business visitors to the Lower Mainland to visit White Rock.
- Initiating marketing tactics that will attract visitors in the shoulder season.
Board of Directors
President & Chair
David Webb, President of the White Rock B&B Association
Vice President & White Rock BIA Representative
Ginny Harrison, White Rock Travel
Treasurer
Bob Bezubiak, TD Bank White Rock – Branch Manager
City of White Rock Representative
Al Campbell, White Rock City Councillor
White Rock Museum & Archives Representative
Jim Kring, Director
Independent Directors
Bruce Copp, Sutton West Coast Realty
Howard Cossever
Doug Hart
Destination Marketing Executive Director
Betina Albornoz, MBA CMC
With an extensive track record in Strategic Business & Marketing Management, my career efforts are dedicated to creating value for the organizations I work with and through them to the communities they serve.
